The Heart Foundation has decided to remove controversial advertisements that tell kids their parents didn’t love them if they died from heart disease.

The ads, which have been playing over TV and radio networks, feature people claiming their family members didn’t love them because they didn’t take care of their heart.

Ben Fordham raised his concerns with the foundation’s director who stood by the ads.

But now they have admitted they made an error in judgment and will remove the ads.

Chief Medical Advisor at the Heart Foundation Professor Garry Jennings tells Ben Fordham some of his patients and colleagues were also concerned.

“Clearly, the last thing the Heart Foundation wanted to do was make people feel guilty about getting heart disease, or their family members too.”

Click PLAY to hear the full interview