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Coca-Cola shifts strategy to keep up with consumers

Article image for Coca-Cola shifts strategy to keep up with consumers

A difficult company to run considering the state of the consumer market is Coca-Cola Amatil.

The company is responsible for the well known carbonated drink, Coca-Cola, but there’s much more to their portfolio.

CEO of Coca-Cola Amatil, Alison Watkins, joins Ross Greenwood to explain why their underlying profits have remained relatively flat.

“We did get off to a difficult start in 2017… but there’s no denying there’s a lot of changes happening out there. And we’ve got to go with it.

“Consumers are looking for lots of choice and we’ve seen lots of choice emerging.

“We’re continuing to innovate and adapt.”

Click PLAY below for the full interview

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