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Coca-Cola shifts strategy to keep up with consumers

Article image for Coca-Cola shifts strategy to keep up with consumers

A difficult company to run considering the state of the consumer market is Coca-Cola Amatil.

The company is responsible for the well known carbonated drink, Coca-Cola, but there’s much more to their portfolio.

CEO of Coca-Cola Amatil, Alison Watkins, joins Ross Greenwood to explain why their underlying profits have remained relatively flat.

“We did get off to a difficult start in 2017… but there’s no denying there’s a lot of changes happening out there. And we’ve got to go with it.

“Consumers¬†are looking for lots of choice and we’ve seen lots of choice emerging.

“We’re continuing to innovate and adapt.”

Click PLAY below for the full interview

Brooke Corte
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