A new graphic COVID ad encouraging Australians to get vaccinated will air in Sydney.

It shows a young woman struggling to breathe in her hospital bed as it urges people to get vaccinated for COVID-19.

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But Ben Fordham says the woman in the ad appears to be too young to be eligible for the vaccine.

“The ad says ‘get vaccinated’, but she can’t.”

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Advertising expert Carolyn Miller told Deborah Knight fear in campaigns works as a motivating factor.

“I don’t believe that they pushed it too far or made it too horrific.”

Press PLAY below to hear the full interview