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Sydney Swans dump Opera House in logo rebrand

FIRST WITH BEN FORDHAM
Article image for Sydney Swans dump Opera House in logo rebrand

The Sydney Swans have dumped the Opera House in what’s speculated to be a new logo.

Ben Fordham Live understands the Sydney Swans are currently undergoing a rebrand, with a new logo on the official AFL Store website.

There’s been no official statement from the club.

The original Sydney Swans logo and the new one

Earlier in the year, the Opera House introduced a licensing fee on sporting teams using the sails in their logo.

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Image: Getty/Cameron Spencer/AFL Photos

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