A new fifth-generation Jeep Grand Cherokee hits the local market at year end and pictures reveal fresh styling accommodating seven seats in three rows. Jeeps Global President Christian Meunier revealed this week that the new model would not be offered here in diesel – only in petrol and with Jeep’s new 4xe plug-in hybrid technology. The Grand Cherokee was at one time one of our most popular SUV’S – in 2014 gaining nearly 16,000 sales until reliability issues and recalls affected sales – last year dropping to just 2,870.  In fact, the brand’s reputation overall took a big hit as a result.  Christian Meunier hopes to repair that reputation with disgruntled owners by delivering improved vehicles as he says, “we need to treat customers well, take care of them and whenever there is an issue they need to be heard, they need to be listened to.” Only time will tell whether Jeep can achieve this.

I’m David Berthon

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