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How an Aussie innovator won big for discovering the ‘holy grail of brew science’

Deborah Knight
Article image for How an Aussie innovator won big for discovering the ‘holy grail of brew science’

The five winners from Amazon’s Launchpad Innovation Grants have been announced, with a zero-alcohol beer taking one of the top spots. 

UpFlow Brewing Company secured one of the $200,000 grants, tapping into what founder Julian Sanders described as the “holy grail of brew science”.

Sanders told Deborah Knight demand for non-alcoholic beverages has come from a number of places.

“It’s mental and physical health, and it’s a sudden respect for self and independence to not necessarily do what every previous generation did.”

Press PLAY below to hear how Julian Sanders came upon the winning idea

Image: Getty 

Deborah Knight
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