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Are memory lapses an early sign of Alzheimer’s disease? Maybe not? What you need to know!

Article image for Are memory lapses an early sign of Alzheimer’s disease? Maybe not? What you need to know!

The truth is that the symptoms of Alzheimer’s disease, and of the related condition of mild cognitive impairment (MCI), are very different to an occasional bout of forgetfulness. Unlike people with normal lapses in memory, those with Alzheimer’s simply can’t retain information, even when prompted. Their memory issues can’t be reversed by a change of medication, more sleep or other treatment. Instead, their memory progressively worsens and the condition starts to affect other cognitive functions, such as language and reasoning. MCI, meanwhile, impacts memory but doesn’t involve the significant loss of other cognitive functions.

Throughout our lives we continually lose and replace important brain connections known as synapses without noticing. In a healthy brain the amount of new synapses that are formed matches the amounts that are lost. What we consume in our daily diet plays an important part in the process because the brain needs key nutrients – omega-3 fatty acids, phospholipids, choline, uridine monophosphate and B vitamins – in the right combination and at the right level to replace the synapses.

As we get older, our body may become less efficient at extracting and using key nutrients we get from our food. The availability of these key nutrients may therefore be poor despite eating a healthy, balanced diet.

Furthermore, as we age, the process of losing and replacing brain connections may become unbalanced so that synapse loss outweighs replacement, often leading to forgetfulness.

In the case of Alzheimer’s disease (compared with the normal aging process), the rate at which synapses are lost accelerates to the point that their renewal cannot keep up and the balance is lost; this is where we start to see significant issues with memory.

Research has shown that people with memory loss in early Alzherimer’s disease often have low levels of these key nutrients, despite eating a normal diet. 1,2 Souvenaid® has been designed to provide these essential nutrients at levels otherwise difficult to achieve through diet alone. To request a free sample of Souvenaid® to try each flavour and receive supporting literature click here.

How does Souvenaid® work?

Souvenaid is an innovative product clinically proven to nutritionally support memory loss in people with early Alzheimer’s disease. 3-5 It does this by providing important nutrients which are the building blocks required to maintain connections in the brain and this cannot be achieved from dietary intake alone.

It takes time for these nutrients to be taken up and used by the body, so there is no noticeable effect straight away. Therefore, it is important to keep taking Souvenaid® every day to ensure a continuous and adequate supply of important nutrients for the brain.

Where can I buy Souvenaid® from?

There are 3 easy ways to buy Souvenaid®

    • Buy it directly from Nutricia’s online store and have it delivered directly to your door step.
    • Purchase from your local pharmacy
    • Call the Souvenaid® team directly on 1800 319 420


What if I still have questions?

If you feel that you still have questions, please take a look at Nutricia’s Frequently Asked Questions on Souvenaid®, send an email to the Souvenaid® team or call them on 1800 319 420.

Buy Souvenaid® onlineContact the Souvenaid® team


1. Lopes da Silva S et al, Alzheimer’s & Dementia 2014; 10(4); 485-502
2. Mi W et. al Nutrition 29:1080-1089
3. Scheltens P et al. Alzheimers Dement 2010; 6: 1–10.e1
4. Scheltens P et al. J Alzheimers Dis 2012; 31: 225–236
5. Soininen H et al. Lancet Neurol 2017; 16: 965–975