I finally caught up with Volvo’s new large S90 executive sedan recently – two front-wheel and two all-wheel drive models, each with a choice of 2.0-litre turbo-petrol and turbo-diesel engines. Prices running from $79,900 to $98,900. 40 per cent of the executive market over $70,000 is held by the Mercedes-Benz E-Class – in March, the Mercedes E gained 200 sales to the Volvo S90’s 7 – echoing what I’ve been saying for a long time that at this end of the prestige market buyers buy badge cachet rather than a car – this sales disparity in way relates to the product – the new large Volvo S90 is an impressive long-wheelbase sedan –striking in appearance with a certain individuality – spacious inside in a cabin that’s classy and in some ways class leading. I drove the all-wheel- drive 2.0-litre twin-turbo- diesel D5 Inscription. In my week behind the wheel many people commented on the S90’s striking appeal but when told it was a Volvo went rather cold. Which is a shame as in the all-wheel- drive as tested in the recent rain it was brilliant on-road – some aspects of its driver assist technology I find intrusive like it lane keeping aid, too aggressive, constantly tugging on the steering wheel whenever you get near a white line. Volvo call their drive assist safety technology Intellisafe Assist and Surround and it’s comprehensive – this large Volvo may not have the cachet of an E-Class Mercedes but if you like individuality in your car the S90 has it in spades. I’m David Berthon

Download this podcast here