Clinton and Barry Urquhart, the Managing Director of Marketing Focus, discuss the unique generational effects of over-protection in the real world and under-protection in the virtual world, citing an American psychologist’s research.

Barry highlights the complex challenges for parents, marketers, and employers. Contemporary children are often overly protected in the real world, limiting social skills and risk-taking, while having unrestricted access to risks and unsupervised influences in the virtual world.

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