Hardcopy magazines make a comeback in Australia!
Switzer Media & Publishing are launching a men’s fashion magazine Esquire in Australia.
This comes after successfully reviving Harpers Bazaar magazine in 2021.
Editor of the Australian Women’s Weekly Helen McCabe told Deborah Knight that following Harpers successful revival, it has proven that there is still a market for print products.
“The reason why a magazine like Esquire and Harpers is interesting to a smaller company is because of its premium nature,” Helen said.
See more highlights from Deborah Knight below: