After yesterday highlighting the importance of a well-fitting bra, it was only fair that Deborah Knight address men’s underwear struggles too.

Step One founder Greg Taylor explained how his boxer technology isn’t so different to a bra’s, with the bonus of being a bit easier to buy as a gift.

“Men, like women, should technically have an A, B, C, D pouch.

“But I don’t know how many men will buy an A pouch!”

Press PLAY below to hear how he resolved the pouch size problem

Image: Step One/Facebook