Women are being encouraged to stop drinking alcohol as soon as they start trying to fall pregnant.

The Foundation for Alcohol Research and Education has launched a campaign advising women to stop drinking as soon as they start trying for a baby.

Foundation for Alcohol Research and Education CEO Caterina Giorgi told Deborah Knight alcohol should be avoided altogether.

“Most people don’t know the exact moment that they fall pregnant and during that really early stage a lot of development happens.”

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