Russell Gibbons tests his products in a rather unique fashion – by testing the pet food himself.

Talk about quality control…

Russell is the Co-founder of Huds and Toke – a company which creates pet treats designed specifically for the animal it is made for.

Each snack is made with natural ingredients and to the highest quality.

Russell says they manufacture the treats in their own factory – so he knows exactly what goes into it.

“We want people to understand that our products are as good for their fur babies – as the food that they eat,” he said.

“Some of them even look  like a fruit loop.”

See more highlights from Chris O’Keefe below:

Image: Iain Curry