Australian underwear brand Bonds has announced musician Adam Hyde, also known as ‘Keli Holiday’, as the face of their newest campaign.

Sydney Now host Lucy Zelić has questioned why Hyde can be an ambassador for an iconic clothing brand, given what he has said in the past, especially after Karl Stefanovic was axed from Channel Nine following his interview with Tommy Robinson.

“It’s the sheer hypocrisy that’s on display, and how the wind ever seems to blow in the favour of progressives or even our sporting stars.”

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