Merger of PSA Group with Fiat Chrysler Automobiles to form fourth largest automaker
Like most euro imports Peugeot Australia finished 2019 with a dip in sales – down 13.8 percent on 2018 with the popular 3008 SUV representing around 43 per cent of sales. Peugeot of course is part of the French PSA Group which announced before Xmas that it was merging with Fiat Chrysler Automobiles – PSA brands Citroen, DS, Opel, Peugeot and Vauxhall under the one roof with Alfa Romeo, Chrysler, Fiat, Dodge, Jeep, Lancia, Maserati and RAM creating a 14 brand powerhouse – forming the fourth largest automaker by volume and the third largest in revenue terms. Just what it means for Peugeot/Citroen distribution in Australia will be interesting to watch but it certainly needs a shake up as both brands seem to be almost forgotten. The Citroen C5 AirCross SUV and the Peugeot 508 were two of the best new models to arrive here last year but have been hardly promoted.
The Peugeot 508 in Fastback and Sportswagon a striking new model in every sense. A 1.6-litre turbo four cylinder linked to an 8-speed automatic with manual shift paddles it feels like a BMW on road with very sharp steering. Just one grade GT feature a host of driving , comfort and convenience features putting it firmly in the prestige class. A low roof line provides a striking profile but impedes entry and exit but this aside it’s a very well equipped value packed model with a classy interior and a high level of driver technology.
I’m David Berthon
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