Clinton is joined by Barry Urquhart, business strategist from Marketing Focus, to discuss loyalty following the significant changes in society, families, businesses, and relationships since the onset of the COVID-19 pandemic in February 2020.

Traditions have been shattered, and expectations have shortened, making it challenging for businesses to establish, sustain, and develop relationships.

Past practices are now redundant, and repeat, referral, and loyal business have become more tenuous and isolated, impacting demand, revenue, profitability, and the worth of businesses.

Loyal customers should be more valued, respected, and responded to.

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