Mike is joined by Barry Urquhart, Managing Director of Marketing Focus, to delve into the dynamics of Easter consumption in Australia.

Against the backdrop of a secular society, where religious affiliation is on the decline, Easter emerges as a pinnacle of food trading and consumption.

Mr Urquhart sheds light on the intriguing paradox of a nation where Easter outstrips traditional holidays in culinary fervor, despite a minimal percentage attending church services regularly.

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