Mike speaks with Barry Urquhart, Consumer Behaviour Analyst & Managing Director of Marketing Focus, about a survey on the next election and business improvement.

Australians, both voters and consumers, are prioritizing themselves more than ever, driven by the COVID-19 pandemic and the cost-of-living crisis. Many feel unheard and unrecognised, viewing the upcoming federal election as a chance to voice their concerns.

The key message to politicians, parties, and business leaders is clear: address the cost of living and offer real change – not more of the same.

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