Can retailers possibly keep discounting forever?
Michael McLaren is joined by Barry Urquhart, Managing Director of Marketing Focus, to discuss if future Black Friday shoppers can expect more affordable deals after 13 interest rate hikes & rising inflation?
Retailers, facing economic pressures, heavily discounted to attract shoppers, a strategy they may need to reconsider, says Mr Urquhart.
Earlier and more aggressive discounts were offered to entice consumers saving for Christmas deals but expectations suggest a quieter Christmas with reduced gift spending and more home-based celebrations due to financial constraints.
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