Australia’s most influential social media stars revealed
Bill Woods is joined by Elyse Popplewell, Editor of theoz.com.au (the new youth arm of The Australian), who has revealed their world-first list of Australia’s 100 most truly influential social media stars.
The Influence Index, published exclusively by theoz.com.au, reveals those who are shaping the purchase decisions, conversations and opinions of the next generation at an unprecedented scale and pace.
The top 10 alone have a collective audience of more than 140 million followers, a staggering five times-plus Australia’s population.
Ms Popplewell said the incontrovertible methodology used in the Index affirmed the validity of the industry and identified that audience size and cross-platform followings only go so far to truly influence people.
The full Influence Index is available at theoz.com.au
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