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Australian wine overtakes France in the race for the Chinese market

Rural News

The popularity of Australian wine is continuing to surge in China, with our market share over taking France.

Analysis from Rabobank has found Australia’s share of imported wine to China has risen from 19.8% in 2018, to 25.7% in the first quarter of 2019.

It’s not just the quality of Australian wine, but also advantageous trade deals, and tensions between the US and China.

Senior Wine and Horticulture Analyst Hayden Higgins has told Macquarie National News Rural Reporter Eddie Summerfield, a poor European vintage is also having an impact.

“One of the drivers of the volume and value reduction has been if you go back to the short 2017 vintage in Europe, French wines were particularly affected, so they had ultimately less volume,” Mr Higgins said.

“Certainly the FTA that Australia has definitely gives it an advantage over a number of countries particularly France, when it comes to that premium positioning.”

The value of Australian wine exports has been on a path of growth for the past decade, with Wine Australia figures showing the value was up by 7% in the last financial year to $1.2 billion.

“Australia does have a good positioning in the mind of Chinese consumers in terms of the quality of their wine, and the wine styles Australia produces,” Mr Higgins said.

Listen to the full podcast to find out more, and how Australia is going to continue to grow into China.

Download this podcast here

Rural News