Mike speaks with Barry Urquhart, Consumer Behaviour Analyst & Managing Director of Marketing Focus, about their latest survey.

Conducted across five capital cities (Jan 13 – Feb 13, 2025), the study found most participants feel like victims of circumstance.

Urquhart highlights widespread voter and consumer dissatisfaction, driven by cost-of-living pressures, which could have major political and commercial impacts in the upcoming Federal election.

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