A CHOICE consumer group investigation has found that major Australian retailers have been secretly capturing their customers’ faces without their knowledge.

John Stanley chats to Kate Bower CHOICE consumer data advocate about how this technology works, why these retailers are capturing this data, and what they are doing with this information.

Kate highlights how collecting this type of data is similar to taking your fingerprints or DNA every time you shop, while almost explaining how 80% of Australians were not aware retailers were capturing their facial features.

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