New GWS Giants coach Adam Kingsley has weighed in on his plans in his new role.

The long-time assistant, who also worked at St Kilda and Port Adelaide, where he played in 170 games, including the Power’s 2004 premiership, was officially unveiled in Sydney today.

Mr Kingsley told Mark Levy the team has a strong future and there is “serious potential” to eventually win a premiership.

“My aim is to get in there and make a stronger connection and build on the culture.”

“It will take some time, it won’t be a click of the fingers.”

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Image: Getty/Jason McCawley