Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 2GB account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 2GB content and other benefits.


Joining is free and easy.

You will soon need to register to keep streaming 2GB online. Register an account or skip for now to do it later.

Advertisement
Advertisement
Advertisement

Bunnings takes out top spot as Australia’s strongest brand

Article image for Bunnings takes out top spot as Australia’s strongest brand

Bunnings, known for its incredible sausage sizzle, its never-ending aisles and product options, has claimed the title of ‘strongest’ brand in Australia.

Brand Finance Australia runs an annual analysis of retailers brand strength, with the hardware giant remaining a staple throughout the pandemic, leading the charge in brand strengthening, quality, innovation, customer service and value for money.

Advertising Expert Carolyn Miller told Deborah Knight, “I think their customer service has upped the ante over the past few years”.

“They’re consistent and authentic for what the experience is.”

When asked what makes the powerhouse stand out, the advertising expert said “Bunnings has a strong emotional connection”.

Press PLAY below to hear the full interview

Image: Getty

Deborah Knight
Advertisement