Last Friday, Ben Fordham started a conversation about ways companies could raise money for farmers doing it tough in the bush.

That’s when listener Ian called through with an all-Australian idea.

Click PLAY below to hear Ian’s call

“Mate, that’s one of the best ideas I’ve ever heard,” says Ben.

“Some of the best ideas come from our listeners.”

Today, Ben got a call from Lion whose beer portfolio includes Tooheys, XXXX, Hahn, James Boag and many more.

Lion has announced they’re donating $100,000 to Buy A Bale to support our drought-stricken farmers.

Starting August 13, proceeds from each schooner of Iron Jack sold at selected venues will be donated to local relief efforts.

“Ian, you’re a bloody genius!”.

Click PLAY below to hear the full interview 

Donate to The Big Dry Drought Appeal HERE