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Baby boomers happily outing themselves as failed retirees

Michael McLaren
Article image for Baby boomers happily outing themselves as failed retirees

Professor Gary Martin, CEO the Australian Institute of Management, joins Luke Grant to discuss baby boomers forming part of a new and growing movement… and it’s putting traditional retirement plans into a spin.

Baby boomers, whose current ages fall within the 55 to 75 bracket, are happily outing themselves as failed retirees and forming part of a new and growing movement – variously called the unretirement, re-wirement, re-aspirement or the re-hirement bandwagon – by denoting a return to the workforce in some shape or form.

Generation Unretired, Generation U or just Gen U’ers are taking a newer and fresher perspective and revisiting, reimagining and reinventing that third and final phase of their lives.

Just as our day-to-day pre-retirement life can no longer be divided into work and personal because they blur into one, Gen U’ers take the view that retirement no longer simply means you have to stop work.

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(Photo by: Viacheslav Iakobchuk)

Michael McLaren
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