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Australia’s corporate watchdog ASIC splashed $100,000 on a new logo

See the before and after
Article image for Australia’s corporate watchdog ASIC splashed $100,000 on a new logo

Australia’s corporate regulator has spent close to $100,000 on a new font and logo tweaks.

The Australian Securities and Investments Commission (ASIC) began working on its new look soon after the banking royal commission was announced late last year.

But was the change really worth the splash in cash?

See the below logo below

Now see the after…

See the before and after
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