Clinton Maynard has slammed major international retailer Lush Comestics who has taken to displaying anti-Australia Day messaging on their stores and encouraging potential customers to sign a petition.

The 2GB Sydney Now host says it goes beyond a corporate mission statement and has urged people not to allow the messaging to make them feel guilty.

“It’s brainwashing of young people now … Changing the date achieves nothing,” he said.

Listen to more highlights from Sydney Now below: 

Image: Getty Images/Sarah Reed