Talking further on Ford Motor Company President and CEO Jim Farley and his comments on a recent podcast on Ford’s transformation to improve quality, get its electric vehicle business profitable and compete with Chinese car makers. Ford lost a staggering US $5 billion on EV sales last year and US$3.6 billon in the first three quarters this year. Farley however is determined to give Americans an EV they want, and which is affordable, adding “I was humbled when we took apart the first Tesla Model 3 and other Chinese vehicles – it was shocking what we found – the all-electric Ford Mustang Mach-E has 1.6 kilometres more electrical wiring to the Tesla, adding 70 pounds of unnecessary weight, requiring a more expensive and larger battery. His decision to create the separate division in the company, called Model e, was designed to address such issues.

IMAGE CREDIT / Ford Motor Company

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