It’s obvious the continuing onslaught of sharply priced new Chinese models has the established brands concerned. I was interested in the comments of Mazda’s boss who suggested customers should consider more than the purchase price of a new car and that resale and quality should also weigh heavily in the decision making. Its obvious the established Japanese brand with a loyal following over a long period is finding it difficult to compete with the new price driven Chinese models arriving nearly on a weekly basis. The Mazda boss is right in suggesting that there is more to a car purchase than price and price alone. However, the tide is turning with Chinese cars, the quality is improving with each new model along with the warranty. Mazda pricing on the other hand has moved upwards in recent years making it harder for its traditional client base to remain loyal.

IMAGE CREDIT / MAZDA AUSTRALIA

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