Australia’s 200-million-dollar Prosecco industry is fighting to keep its name.

Italy is seeking to stake its claim on exclusive rights to the name ‘Prosecco’ under a free-trade deal between Australia and the European Union.

Grape & Wine Australia’s Lee McLean told Deborah Knight Australia needs to take a stand.

“To start again with a name that we don’t even know what would be … would be catastrophic.”

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