Aussie comedian Wil Anderson has weighed in on the effectiveness of radio ads.

Wil is bringing his hit new hour of stand-up, ‘Wilogical’, back to Sydney for a limited run on the intimate Comedy Store stage.

The comedian provided his “expert” analysis on some of 2GB’s ads on Afternoons and poked fun at some regulars.

Mr Anderson told Deborah Knight that some of the most effective advertising is still through the radio via jingles and tunes.

Press PLAY below to hear Wil decipher 2GB ads