With the cost of fresh produce increasing, Jim Wilson has been looking for tips on how to make your veg go further.

Inventor of the Veggie Saver Peita Pini joined Jim on Drive to explain how the product can keep your veggies fresh for weeks.

“Air and water are very essential ingredients to life … and by putting our fruit and veg into plastic bags we suffocate them,” she said.

“You dampen [the Veggie Saver] down … and put all your fruit and veggies into it … two plus weeks of amazing freshness.”

Press PLAY below for more tips on how to reduce your food waste

Image: Getty