FiftyUp Club

 

The FiftyUp Club campaigns to unlock discounts, special offers, and unique products, for consumers fifty and over. We call this demographic FiftyUps, and the FiftyUp Club started to help make sure they get the offers they deserve.

The FiftyUp Club is built upon a simple belief that FiftyUps are, more often than not, the best customers that companies can hope for. They are often lower risk, higher value, and stick with providers they like and respect.

FiftyUps are a huge section of the market, (1 in 3 Australians are 50 or over) with a serious amount of buying power, (about 50% of household buying power) but despite all these strengths, they often feel ignored by corporate Australia. The Australian Human Rights Commission recently found that many FiftyUps experience what the AHRC calls “product invisibility”, which they define as FiftyUps “being overlooked by corporate Australia.”

The FiftyUp Club is an experiment to see if we can make “product invisibility” a thing of the past for consumers fifty and over. By joining the Club, which is cost and obligation free, you will help unlock discounts and unique products and services specifically released for FiftyUp consumers.

The more FiftyUps who join the Club, the greater the chance of success. So please spread the word to your friends and family. Joining the FiftyUp Club is entirely cost and obligation free. You will not be obligated to take up any special offers that you receive access to as part of your involvement with the FiftyUp Club. We always urge our members to use the offers to shop around.

The FiftyUp Club is constantly working with providers of essential household goods and services to see if we can unlock improved value for our members. As these improvements are finalised we will notify our members by email. The FiftyUp Club is currently only sourcing offers for members who live in New South Wales. National offers will become available soon.

The FiftyUp Club is an initiative between the consumer network One Big Switch and Macquarie Radio. The FiftyUp Club earns a commission, paid by the provider, for a member who takes up a special FiftyUp Club offer. One Big Switch and Macquarie Radio share these commissions. Part of these commissions will be used to fund future FiftyUp Club Campaigns.

(Sources: Australian Bureau of Statistics; Mi9 Reports; The Australian Human Rights Commission.)

The Clubhouse: Mar 1

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Feb 15

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Feb 8

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Feb 1

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Jan 25

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Jan 18

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Jan 11

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Jan 4

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Dec 28

The Clubhouse with Glenn Wheeler and FiftyUp Club.

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The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Dec 14

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Dec 7

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Nov 30

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Nov 23

The Clubhouse with Glenn Wheeler and FiftyUp Club.

Trish Power

Trish Power discusses the Productivity Comission Report and retiring at 70.

The Clubhouse: Nov 16

The Clubhouse with Glenn Wheeler and FiftyUp Club.

FiftyUp Club: Car Insurance Special Offer

Congratulations! We've succeeded in unlocking our first special offer for FiftyUps.

50 Up Club

Ben speaks with the Co-Founder of One Big Switch, Lachlan Harris about the launch of a new campaign the FiftyUp Club.

The Clubhouse: Mar 1

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Feb 15

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Feb 8

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Feb 1

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Jan 25

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Jan 18

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Jan 11

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Jan 4

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Dec 28

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Dec 21

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Dec 14

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Dec 7

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Nov 30

The Clubhouse with Glenn Wheeler and FiftyUp Club.

The Clubhouse: Nov 23

The Clubhouse with Glenn Wheeler and FiftyUp Club.

Trish Power

Trish Power discusses the Productivity Comission Report and retiring at 70.

The Clubhouse: Nov 16

The Clubhouse with Glenn Wheeler and FiftyUp Club.

50 Up Club

Ben speaks with the Co-Founder of One Big Switch, Lachlan Harris about the launch of a new campaign the FiftyUp Club.